Link of Week: University Presses

An online interview goes into the different practices of university presses versus commercial publishers and what larger publishers can learn from them.

The Huffington Post posted an interview with Peter Dougherty, the director of the Princeton University Press, about the press’s success and growth. Over a century old, the press has evolved from being a publication aimed at only the university to attaining a global reach through digital library subscriptions and e-book adaptions. Dougherty explains how university presses tend to get overlooked and considered specialized and academic-oriented, which was true in the past, but these days they all also publish more general titles as well. He adds that university presses get overlooked in traditional advertisement spaces, such as larger bookstores and news paper columns, that a lot of their revenue and reviews come from online sources, and how imperative maintaining healthy relationships with book blogs and reviewers is for publicity.

Smaller university presses, Dougherty also mentions, are forward-thinking, and their approach to creating online digital libraries that can be accessed through subscriptions is something that larger publishers should pay attention to. Princeton University Press wants to allow anyone to access a number of titles for a set-fee, both academic and otherwise, which is much different than the typical process of publishers’ charging for one book.

Other major institutions interested in the future of digital publishing that larger publishers can learn something from include Stanford University Press, Cambridge University Press, Yale University Press, and Oxford University Press. The unity of the shifting approach to include digital publishing, and how these presses are going about handling this shift, says a lot about the direction of publishing’s possible future.

Link of the Week: Full Fathom Five and Getting Past Genre

 

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Early last semester, Full Fathom Five (FFF) made an appearance on our blog as link of the week because of its new digital-only imprint. This week, in an article posted on Digital Book World engages the growing problem of digital acquisition and the increasingly disappointing results of genre-focused acquisition strategies. Samantha Streger, the Director of Digital Publishing at FFF, spoke about the issue that digital publishers are facing today:

fff-logo4Today, a paranormal romance ebook priced at $2.99 is just one of many thousands of paranormal romance ebooks priced at $2.99 or less. And that’s to say nothing of the huge number of ebooks that are available for free. Many publishers have found that the value of giving away free ebooks in order to build up reviews has all but disappeared.

What is the answer to the deflating profitability in ebooks? How should this problem be addressed?

Streger shared a list of five tactics that show promise when it comes to thinking creatively about acquiring and standing out with those acquisitions here, and challenged those in digital publishing to think differently. Even with something as “new” as ebooks, we’re seeing change in the landscape, and it’s important that these changes are engaged and that we can shift our positions and perspectives in ways that will best utilize what we’re presented with.

 

 

Link of the Week

lownerdfighterWhat happens when a successful content creation company releases a new, digital-only imprint?

Well, with the release of a site like Full Fathom Five (FFF) Digital, we’ll have a chance to find out. Digital is where it’s at, and James Frey, founder of the FFF, has recognized this and has taken steps to engage a new generation of readers.

“We are looking forward to discovering unconventional projects that have the potential to connect with a wider community of readers that haven’t been available to them before,” Frey said in an article on  Mashable. Check out the full article.

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Click the image to visit FFF’s site!

This new digital imprint’s goal is to publish “quality fiction e-books for modern readers.”  Every Wednesday, a new ebook is scheduled for release, beginning with Amanda Black’s The Apartment on October 1st. E-books will be released in every leading e-book retailer, as well as in a number of niche outlets.

Find out more about Full Fathom Five Digital

With titles like I Am Number Four and Dorothy Must Die already on the New York Times bestseller list, it will be interesting to see how this new imprint fares in the digital market.

 

Link of the Week: Atavist

One of the greatest challenges facing today’s digital publisher is making books and magazines that look and function the same on every platform available. New tablets and cell phones are produced all the time, giving programers little time to sort out how to adapt their publications for different sized screens and new device features.

Differences in operating systems mean that programmers must start from the ground-up in terms of creating their files. Today, companies like Atavist help publishers seamlessly translate their publications for a digital world. This company is a great place to look for jobs and internships if you are interested in digital publishing. Take a look at their website to see what services they offer. You can sign up for a beta version of their software, too!

Fall Internship with Workman Publishing!

Workman Publishing Company is a medium-sized independent publisher, seeking a Digital Sales & Promotions Intern.  Workman is known for their work in a variety of different genres and types of publishing.  Some of their most well-known titles include the What to Expect series and the iconic 1,000 Places to See Before You Die.

 

Department: Digital Publishing

Internship Position Title: Digital Sales & Promotions Intern

Internship Supervisor: Thea James

Internship End Date: 12/07/12

 

Description: Workman Publishing seeks an intern to work with our digital sales and promotions team to assist with ebook distribution, sales analysis and retail merchandising. In this role you will work closely with the digital sales manager to ensure that our titles are being distributed with the proper metadata in a timely manner. You may also assist with merchandising efforts at the retail level as well as providing some basic social media support for digital sales campaigns. We encourage interns to attend departmental meetings, ask questions, and get involved in the different facets of the position that interest them.

 

Internship Responsibilities: 

– Managing and updating metadata records internally; checking various e-retailers to ensure consistent metadata for all titles

– Assisting with the creation of a new direct-to-consumer digital book brand, including maintenance of social media channels

– Assisting with the ebook conversion and distribution process; making sure file distributions go through and are on-site with all ebook accounts in a timely fashion

– Assisting with creation of ebook sales reports and running ad hoc analyses

– Assisting with creation and coordination of different ebook promotions with all ebook accounts

 

Send applications to:

Name : Thea James

Title : Digital Sales Manager

Email : thea@workman.com