Internship I Course Reminder- Spring 2014

ATTENTION all MS in Publishing Students:

 

If you have not yet taken PUB 699A, Internship I, and are interested in doing so during the spring 2014 semester, now is the time to be applying for spring internship positions.

Please contact Professor Jane Denning at jdenning@pace.edu ASAP so that she can begin working with you on your resume and cover letters.  There is a wonderful MS in Publishing Internship Website available exclusively for students enrolling in the fall course but you need to contact Professor Denning to access the site.

Click here for a description of the PUB 699 A and B course sequence.

Faculty in the Spotlight

Looking for an interesting class to take for the Fall 2013 semester?  Consider PUB622H: Introduction to Supply Chain Management, taught by Professor Thomas DiMascio.   Click here to read about Prof. DiMascio’s professional and educational background.  Below is a description of PUB622H that he wrote for our blog:

 

 “Close your eyes.  You just landed a position at a GREAT publishing house.  Life is awesome.  You go to work with all the knowledge you gained here at the MS in Publishing Program at Pace University. 

You are kicking it — finding and crafting original works into masterpieces!  You turn to your colleagues and say “hey, where is the ‘publish’ button on the keyboard?”  And the response… “huh?”

 

 That’s right, works aren’t magically published.  Would you like to know about how publishers take all of their market segments and create operational supply chains to serve them?  Would you like to know how and why it is important to forecast demand before we manufacture even one copy?  How about the importance of raw material suppliers, book and magazine manufacturers, warehouses, distributors, the world economy, oh and lest we forget, the customer!  Supply chain management is all about taking all of these pieces, plus about a million more variables, and optimizing their interactions.

Let’s discuss what it takes to engage the verb “to publish.”  That’s why you are here — isn’t it?”

 

By Thomas A. Di Mascio

Exciting Summer and Fall 2013 Courses!

Haven’t decided on your Summer or Fall 2013 course schedule yet?  Never fear!  A full schedule of courses are being offered!  Click here to view the Summer 2013 and Fall 2013 course schedules. Highlighted below are a few interesting and important classes that you might want to consider registering for.

 

The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products.  Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies.  This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.

 

This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools.  Guest speakers form major publishers will provide insights from the industry.

 

This course will focus on ethics in the publishing industry – both personal ethics and the business ethics dictated by the legal requirements and cultural trends.  How personal ethics are developed and how they might be applied in the workplace will be explored; students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using specifics both general and specific examples.  Ethics as opposed to compliance and the growth of ethics courses in universities as well as in industry will be examined.  Students will look at how society dictates ethical behavior through religion, philosophy and the law.  The concept of an ethical culture will be examined and applied to the publishing industry.

 

This course examines the strategic methodology of supply chain management; primarily in the book publishing industry. Supply chain models of other print as well as electronic publishing will be discussed. Supply Chain Management is an interdisciplinary subject and students will be exposed to many aspects of publishing – after the original work is completed and ready for publication. The topics this course will cover include: basic economic principles; supply chain models; forecasting and analyzing consumer demand; procurement and global sourcing; inventory planning; ordering and fulfillment; logistics.

New Magazine Course Starts in Summer II!

Prof. Baron (left) with Chinese visiting professor Linda Zhu at Time Inc.

If you were wondering how to get a jump on your coursework for next year, consider my new course in Principles of Magazine Publishing (601D) that is being given during the Summer II semester. There are no prerequisites and it satisfies the 601 requirement.  It will be a completely new course, covering the unique social and historical role of magazines, the conditions in the industry, editorial goals, recent trends and changes in marketing and promotion, jobs and organization, workflows, and an in-depth discussion of digital platforms. It is a “live” course and will meet on Tuesday and Thursday evenings.

There will be guest speakers – editors, designers and marketers – bringing their perspectives to the class, as well as in-class projects. Feel free to contact me if you have any questions.

-Prof. Andrea Baron