Scholarship Opportunity for Publishing Students!

UPDATE: 1/24/11: The date for the Publishing Board Advisory Meeting has been changed from the 16th to the 30th.

We are pleased to announce that we are currently accepting applications for the 2011 Robert Edgell Scholarship.

Each year American Business Media awards the Robert L. Edgell Scholarship in the amount of $1,000 to a student from Pace University’s M.S. in Publishing program who demonstrates an understanding of and interest in the business media industry.

American Business MediaFounded in 1906, American Business Media is positioned at the center of the global b-to-b (business-to-business) ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.

To learn more about ABM please go to their website at:

http://www.americanbusinessmedia.com

To apply, interested candidates must submit their application to: Professor Jane Denning (jdenning@pace.edu) at 551 Fifth Avenue, Room 805F, no later than 5:00 p.m., Monday, February 21st. The applications will then be reviewed and a winner chosen by executives at ABM. The scholarship will be awarded at the MS in Publishing Advisory Board meeting on Wednesday, March 16th 30th.

Interested students must submit the following materials:

* A copy of your current resume
* 3 Letters of Recommendation; two from Professors in the program and one from a current or former employer
* A 3-5 page double spaced essay on one of the following topics:

1) Based on your understanding of the field, especially in today’s economic climate, what are some of the unique challenges faced by b-to-b publishers and what do you think you’d have to do to successfully meet these challenges? Specifically, what are the relative roles for (and ultimately the future of) print and electronic media?

2) You have just been named editor of a major b-to-b publication (pick any industry) that is examining its print/digital content strategy. What’s your view of the kinds of content business readers want in the magazine versus online and digitally? Explain your points.

3) How do social media change the role of the b-to-b journalist? How can b-to-b editors put social media and new technology to work to enrich their offerings for and their connectivity with their audiences?

4) Today, the media is generally in a major downturn in advertising revenue, which creates great pressure to come up with new sources of revenue. What is the appropriate role for journalists and editors in helping solve that problem?

5) Pick any current topic of interest in the general media and discuss how you would angle the story for a particular b-to-b audience. For example, you might look at how readers in the healthcare industry would want a b-to-b publication/Web site to cover the healthcare reform debate or what an audience of mortgage professionals might value in terms of the fallout from the sub-prime mortgage collapse.

6) Today new technology allows for faster access to information. In what ways cab b-to-b media take advantage of this new and evolving technology to get their messages to their audience?

Again, please note that the deadline is Monday, February 21st at 5:00pm. Good luck!