Pace University’s MS in Publishing Program Hosts the China Publishing Group

In September, Pace University’s MS in Publishing program hosted a delegation from the Beijing-based China Publishing Group (中国出版集团公司). cpgFormed in 2002 when China joined the World Trade Organization, CPG now publishes more than 16,000 new titles annually, including ebooks and audiovisuals. It also delivers information services online and in print. According to Publishers Weekly, CPG reported revenues of US$1.4 billion, profits of US$138.5 million, and total assets of US$2.7 billion in 2015.

CPG is headed by Mr. Tan Yue (谭跃), a big advocate of managerial training and development as a source of innovation and competitive advantage. CPG conducts ongoing scientific research in publishing technology so that its printing and copying facilities remain state of the art for both print and electronic media.

This is Pace’s fourth executive program for CPG. Participating were Mr. Tan’s top managers from fourteen business units:

  • China National Publications Import & Export Corp. (CNPIEC), which oversees the import of foreign books, the licensing of Chinese-language translation rights to foreign titles, and the export of Chinese-language books and translation rights to China’s best titles
  • China Publishing & Media Holdings Corporation
  • China Publishing & Media Journal
  • China Translation Corporation
  • Commercial Press International, Ltd., established in 1897, the oldest publishing house in modern China
  • CPG Digital Media Co., Ltd. (including its audiobook division)
  • Encyclopedia of China Publishing House, Ltd., led by the head of the delegation, Mr. LIU Guohui (刘国辉)
  • Orient Publishing Center
  • People’s Literature Publishing House
  • Rong Bao Zhai Publishing House
  • SDX Joint Publishing Company, Ltd.
  • Sino-Culture Press
  • Xinhua United Distribution Group Corporation, which oversees the Xinhua Bookstore chain of over 200 stores
  • Zhonghua Book Company established in 1912

china publishing groupCo-directed by professors Xiaochuan Lian and Kirsten Sandberg, the three-week program focused on the future of publishing, particularly trends in digital strategy, content marketing, and operations; digital rights management, intellectual property law, smart contracts, and blockchain technology; and innovation through incubation, integration, partnership, and acquisition.

Bloomberg, RosettaBooks, and Simon & Schuster each hosted the delegation for tea, tour, and talk. Guest lecturers included publishing professionals at the top of their game (listed alphabetically):

cpg group awardsThe executives received their certificates of program completion from Sherman Raskin, professor and director of the publishing program, Dr. Nira Herrmann, dean of Dyson College, and Dr. Uday Sukhatme, provost and executive vice president for academic affairs for Pace University. Assisting throughout the program were graduate students Mr. Li Zhongke and Miss Wang Qingke, with support from their classmates Anna Bailey, Kevin Mercado, and Breana Swinehart.

Many thanks to all who participated!

Written by: Kirsten Sandbergsandberg

Find her full bio here!