As a reminder, each year, American Business Media awards the Robert L. Edgell Scholarship in the amount of $1000, to a student from Pace University’s MS in Publishing program who demonstrates an understanding of and interest in the business media industry. The deadline is approaching, so please apply now!
To apply, interested candidates must submit their application to Professor Jane Denning (jdenning@pace.edu) at 551 Fifth Avenue, Room 805F, no later than 5:00 PM on Friday, February 24th. The applications will then be reviewed and a winner chosen by executives at ABM. The scholarship will be awarded on at the MS in Publishing Advisory Board meeting on Wednesday, March 28th.
Interested students must submit the following materials:
- A copy of your current resume
- 3 Letters of Recommendation: two from professors in the program and one from a current or former employer
- A 3-5 page double-spaced essay on one of the following topics:
- Based on your understanding of the field, especially in today’s economic climate, what are some of the unique challenges faced by b-to-b publishers and what do you think you’d have to do to successfully meet these challenges? Specifically, what are the relative roles for (and ultimately the future of) print and electronic media?
- You have just been named editor of a major b-to-b publication (pick any industry) that is examining its print/digital content strategy. What’s your view of the kinds of content business readers want in the magazine versus online? Explain your points.
- How do social media change the role of the b-to-b journalist? How can b-to-b editors put social media to work to enrich their offerings for and their connectivity with their audiences?
- What are b-to-b publishers doing in response to new technologies such as the iPad and other electronic reading devices. Specifically, think about how consumers are accessing media and that has impacted how publishers produce it. Look at specific publications that publishers produced (or initiatives they have taken) and discuss their impact in the marketplace.
- Today, the media is generally in a major downturn in advertising revenue, which creates great pressure to come up with new sources of revenue. What is the appropriate role for journalists and editors in helping solve that problem?
- Pick any current topic of interest in the general media and discuss how you would angle the story for a particular b-to-b audience. For example, you might look at how readers in the healthcare industry would want a b-to-b publication/Web site to cover the healthcare reform debate or what an audience of mortgage professionals might value in terms of the fallout from the sub-prime mortgage collapse.
Good luck to all applicants!